sector spdrs etfs vfx breakdown
VFX studio The Outpost recently posted sector spdrs etfs vfx breakdown.
After winning a competitive pitch together with The Outpost, we joined forces in developing a TV campaign for Select Sector SPDRs, a family of exchange-traded funds.
The concept revolves around the knowledge that unfolds from the SPDRs portfolios, where books and pages unfold and build landscapes that are iconic to each sector.
It was a pleasure being able to shoot in a beautiful old library, but also uniquely challenging. Working in tight spaces, a custom rig for some of the aerial shots, building set elements aesthetically identical to the space and leaving no trace of us ever having been there. We also worked against a tight deadline to get everything done in one day.
The first 60 second commercial and its 15 second cut-down introduce the diverse portfolios, with four follow up spots focusing on a specific sector of the S&P 500.
The commercials are broadcast in the US.
PlusOne is an independent creative studio crafting award-winning design and motion graphics. Hell-bent on details that champion the difference between something good and something great. Over the years we have grown into an award-winning studio with an international team of creatives. Always looking for the best way to meet and exceed expectations.